Zendaya’s “Spider-Man” Ad for Lancôme Zendaya, a Star Is Beauty Ambassador, Is Lancôme’s New Celebrity Face.
Zendaya’s fashion-crossover career is on the rise, that much is true. The Spider-Man: Far from Home and The Greatest Showman star announced her new role as the face of Lancôme just days after the debut of her highly anticipated fashion collection with Tommy Hilfiger. And now, for the first time, we have a look at Zendaya in the Lancôme beauty campaign, and the spring-themed photos are stunning.
International president of L’Oréal-owned brand Lancôme Françoise Lehmann has said that the 22-year-old actress will bring a new and youthful perspective to the storied cosmetics company.
Lehmann said in an announcement statement, “Zendaya brings a youthful and unique approach to beauty that perfectly complements Lancôme’s vision and creativity.”
Zendaya is ecstatic to be joining the Makeup Revolution family and views the transition as the beginning of a new and exciting chapter in her life.
The actress said in a press release, “It’s a huge honor to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women.”
She now counts Julia Roberts, Kate Winslet, Taylor Hill, Isabella Rossellini, Lily Collins, Penelope Cruz, Lupita Nyong’o, and others among her fellow brand ambassadors at the venerable cosmetics company.
When asked by WWD about her new partnership, Zendaya said, “I’m growing up and I feel like I’m coming into my adulthood and shifting into a new phase in my career and in my life.” It felt like a natural progression, a logical next step.
Of course I’m a makeup junkie. She continued, “I adore that universe. A lot of people in my field don’t appreciate it, but I’ve always found applying makeup to be a calming and relaxing experience. Just before going out, I’ll do my own makeup to relax. In many ways, it’s just me time, but as an art form, I’m finding more and more enjoyment in it. I’ve used [Lancôme] for so long, and it’s always been one of those classic, timeless brands, so it seemed like the natural progression.
Stay tuned for more information about Zendaya’s soon-to-be-released Lancôme ad campaign!
Zendaya has more fashion updates. There are now even more Lancôme cosmetic releases to observe.